An insight into the organisation - Diehard
The dielectric club in Leicester is rapidly becoming known as the happy vibe club of the UK. The club was officially opened last September by a true raver who started the club for like minded people, ravers that wanted to go to a club with a happy vibe, no attitude, just plenty of smiling faces.
The owners have been raving since 1991 and as ravers felt that they knew what ravers would want. Somewhere you could get a good vibe, not with soft seats and people drinking booze, but a club purpose built the way they would want the club to be. It took 18 months of hard work; the building was a disused college that had once been occupied by students.
Situated in Leicester with 2 floors, they knew that this could be transformed into the perfect rave venue. The cellars were cleared by wheel barrows, tons of rubbish and rubble were wheeled up 4 flights of stairs to a lorry. The walls were painted black with plenty of yellow smiley faces, added with statements of meaning all reflecting a happy vibe and giving the club a special underground feel.
When the club began, the owners would ask the DJ's to play Happy Hardcore, they would play Jungle, and they just didn't seem to know what actually people wanted.
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